SEO Strategy & Planning

SEO Strategy

Planning Your SEO Strategy

Without proper SEO strategy and planning, your company will likely struggle to claim its rightful share of the online market within your industry. US SEO SEM utilizes a unique blend of innovative and algorithmic SEO strategies to generate directed traffic and catapult your website's link to the top of relevant search engines results pages (SERPs).

SEO Strategy Category Definitions

While many search engine optimization firms brake down SEO strategies into just two categories: White Hat and Black Hat SEO, we believe that there are several ways to go about correct search engine optimization.

With that in mind, it is still important to understand the difference between ethical "White Hat SEO" and the very risky and dangerous "Black Hat SEO".

Any true SEO strategist will advise against Black Hat SEO, and US SEO is no different.

Black Hat SEO Strategy

Black Hat SEO strategy is the use of unethical techniques to move a website's link up search engine results pages (SERPs). These practices are in direct contention with Google, Bing, and other search engine's rules and regulations, and are very risky as a result. Companies which follow Black Hat SEO strategy at always in danger of being flagged by search engine (SE) bots or employees, or falling prey to the newest update of the SE's algorithm.

While link building techniques can be performed in an exclusively benign manner, those who practice Black Hat SEO strategy typically focuses on this form of online marketing as they are able to spam other websites with their links, use bots or paid visitors to increase their web traffic, or use other questionable tactics.

White Hat SEO Strategy

White Hat SEO, also known as ethical SEO strategy, is the process of editing code, content, and inbound marketing to make a website better conform to the rules and regulations of the major search engines, thereby allowing the SE to more easily index and catalog the site's pages.

US SEO's White Hat SEO Strategy Sub-Categories

Where many other SEOs end of the division of Black Hat and White Hat search engine optimization, US SEO acknowledges several import sub-categorizations.